What will the Sneakerheads Hype in 2018?
Sneaker style has never been more varied. The fashion for deconstructed trainers has met the trend for bulky dad sneakers – as worn by Kanye West – and bold design features can be spotted almost everywhere you look. With bright hues opposing subtle tones and disruptive design countering the cool silhouettes of classic looks, this year’s sneakers are surely pushing the boundaries further than ever.
Collaborations between the likes of Tyler, The Creator and Converse; Pharrell Williams, Adidas and Chanel; and Kaws and Jordan Brand have all created an exciting backdrop for new ideas to emerge and to reimagine the role of the sneaker in 2018.
VIRGIL ABLOH X AIR JORDAN 1
Bringing DIY fashion to the mainstream, the Air Jordan 1 has taken the spirit of design culture and returned it to the people. The classic sneaker shape has been deconstructed and reimagined to create something completely unique.
KAWS X AIR JORDAN 4
Jordan Brand has brought his signature look to KAWS to create these grey suede sneakers with a fun glow-in-the-dark sole. They are simple, wearable and stylish.
YEEZY BOOST 700 “WAVE RUNNER”
Indicative of the development process YEEZY is undergoing, Kanye’s “dad” sneaker brings bulk where others have faltered. Seen on some of the biggest names in Hollywood, these sneakers inspired queues on their first release.
OFF WHITE X AIR PRESTO
With laser cut mesh and a translucent white lace cage, this is a sneaker of both comfort and style, bringing modern technology to the forefront of fashion.
BALENCIAGA TRIPLE-S TRAINER
Going retro was an intriguing move from Balenciaga who returned to clunky dad style. With a range of colors on offer, many celebrities got in on the action and high street store ZARA was quick to follow suit with its own similar line.
BALENCIAGA SPEED TRAINER MID
These chic all-black sneakers are the answer to comfort and cool urban style combined. They offer a sock-like exterior for effortless wear and versatility.
MID AIR JORDAN 1 RETRO HIGH OG NRG “GOLD TOP 3”
Built with a solid sole for perfect balance and a perforated forefoot for breatheability, these sneakers are game changers and with asymmetrical gold uppers how could you be anything but a winner?
YEEZY BOOST 350 V2 “SEMI FROZEN YELLOW”
The attention grabbing neon yellow brings these sneakers a completely new look – and whether you are a fan of this colorway or not, you can’t help but be tempted by this unconventional, bold design.